FoodTech Solution: Albert Heijn to go Micromarket at Benchmark

Benchmark, a leading company in Almelo, has partnered with Selecta to open a new Albert Heijn to go micromarket. While Benchmark had been satisfied with Selecta’s coffee solutions for years, they sought an alternative to the traditional cafeteria to offer their employees a broader selection of fresh, healthy food options. The choice fell on Selecta's micromarket concept, which provides 24/7 access to organic and fresh food.

With changing work patterns after the pandemic, such as more flexible working hours and less time spent in the office, it became increasingly difficult for Benchmark to keep the cafeteria profitable. They needed a solution that offered flexibility to their employees without the costs and complexity of a traditional cafeteria.

Selecta proposed the Albert Heijn to go micromarket concept, a scalable and flexible solution that fully meets Benchmark’s needs. This concept offers a self-service retail space without staffed cash registers, where employees can access a wide range of products such as snacks, sandwiches, sushi, salads, and drinks at any time of the day.

Benchmark chose a setup with five modules, tailored to the needs of both their blue-collar and white-collar employees. The flexible concept allows the micromarket to be easily expanded or adjusted based on needs.

• 24/7 Availability: The micromarket provides Benchmark employees with access to fresh and healthy food options at any time of the day. This perfectly aligns with the flexibility that Benchmark aims to offer its employees.
• Efficiency and Cost Savings: By using the Albert Heijn to go micromarket concept, Benchmark can save on costs associated with keeping a traditional cafeteria open. Food is replenished daily, minimizing waste.
• Scalability: The micromarket concept is fully scalable, making it suitable for companies of various sizes. Benchmark opted for a medium-sized setup, but the system can be easily adjusted as the company's needs evolve.

The implementation of the Albert Heijn to go micromarket at Benchmark is a successful case that demonstrates how companies can adapt to the changing needs of the workplace through innovative foodtech solutions like those from Selecta. The micromarket concept provides an efficient, scalable, and cost-effective solution for companies that want to offer their employees a modern and flexible food option.